If you think that being a motivational speaker is all about fame, influence and glamour, then you are dead wrong. There is more to it than that. Here are five secrets you might want to know.
1.A quarter of the audience won’t listen to your speech:
Don’t be disheartened when you see some people in the audience chatting or tinkering with their gadgets while you are speaking. The fact is, a quarter of your audience is almost guaranteed to have other businesses in the venue. The other quarter will listen to you without any intention to really understand what you are saying. After all, some people are there because they were required to come.
Do your best to capture their interest, but don’t be hard on yourself whenever you fail. Even the biggest names in the business experience that once in a while. You cannot please everybody all at the same time, but you can increase your efforts to touch more lives in the process.
2.The audience is judgmental:
Being famous and influential does not make you perfect in the eyes of many people. The audience makes judgments all the time, some of which are negative. There will be naysayers and many of them will bring their opinions online, thus becoming your bashers. Some people will also not believe you for reasons only they know. You are being judged all the time, so don’t ever think that your popularity is enough reason to be trusted by everyone.
Expect the good and bad in every encounter. All opinions just won’t match no matter how good you are as a motivational speaker.
3.Half of all speaking engagements are pro bono:
Starting a career as a motivational speaker is no different from starting a business—both need capital investment, and time to earn their initial investment. The only difference is that in speaking, your initial investment is time, and you have to wait for it to grow before you can earn. As you widen your market, become more visible in the public, penetrate mainstream media and the social media, and become an essential part of people’s lives, you should give free speeches just to earn public interest with no strings attached. Many famous speakers started by volunteering to speak in corporate events.
If you think that some events fit your expertise very well, send the organizers a letter to volunteer or to introduce what you have to offer. Take as much pro bono engagements as you can because doing so is the fastest way to gain referrals through word of mouth.
4.A career that has gained momentum requires capital equal to that of a startup business:
Once you’ve picked up the pace career-wise, you will need a lot of manpower and equipment to help you sustain it. You will need people to help you with marketing, communication and coordination, research, customer relations management, and everything that a service-based business might require. You will also need equipment for your presentations. Sometimes, an organizer won’t have everything you need, so you might want to invest in a projector and a pair of speakers. Since plane tickets are also not provided all the time whenever you are invited, you’ll need the funds to have your entire team flown in to the venue.
5.The color blue makes a motivational speaker look more credible and trustworthy:
Have you ever wondered why blue is a dominant color in many logos of political parties, businesses, and brands? According to psychologists, blue elicits trust faster than any other color. It symbolizes credibility and power, something that many fancy colors cannot provide. It also captures attention faster than any color, making you the center of attention when you’re on stage.
Now that you’re aware of these secrets, you finally have a deeper understanding (and appreciation) of motivational speaking.
Influence expert Garrison Wynn is a motivational speaker known for his entertaining, customized and research driven programs.